Straubhaar, Joseph D.

Media now : understanding media, culture, and technology. by Joseph Straubhaar, Robert Larose and Lucinda Davenport - 8th ed. / Joseph Straubhaar, Robert LaRose, Lucinda Davenport. - Belmont, Calif. ; Andover : Wadsworth Cengage Learning, c2014. - xxiv, 579 p. : ill. ; 28 cm.

Includes bibliographical references and index.

pt. ONE Media and the Information Age -- ch. 1 The Changing Media -- ch. 2 Media and Society -- pt. TWO The Media -- ch. 3 Books and Magazines -- ch. 4 Print to Digital Newspapers -- History: Journalism in the Making -- ch. 5 Recorded Music -- ch. 6 Radio -- ch. 7 Film and Home Video -- ch. 8 Television -- ch. 9 The Internet -- ch. 10 Public Relations -- ch. 11 Advertising -- ch. 12 The Third Screen: Smart Phones and Tablets -- ch. 13 Video Games -- pt. THREE Media Issues -- ch. 14 Media Uses and Impacts -- ch. 15 Media Policy and Law -- ch. 16 Media Ethics -- ch. 17 Global Communications Media.

9781133311362 (pbk) 1133311369 (pbk)

2012947885


Telecommunication--United States.
Information technology--United States.
Mass media--United States.

384.0973 / STR

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