| 000 -LEADER |
|---|
| fixed length control field |
00539nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
201123b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332587106 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MAR |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management : |
| Remainder of title |
Indian cases / |
| Statement of responsibility, etc. |
edited by Varun Goenka and Pradeep Kumar Bhattacharjee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Noida : |
| Name of publisher, distributor, etc. |
Pearson Publications , |
| Date of publication, distribution, etc. |
2018 . |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 23.6+E7 p.; |
| Dimensions |
25.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management- marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Goenka, Varun |
| Relator term |
editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bhattacharjee, Pradeep Kumar |
| Relator term |
joint editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
BK |
