| 000 -LEADER |
|---|
| fixed length control field |
00442nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210819b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-216-92254-2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
R/D 658.800 3 |
| Item number |
JEF |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jefkins Frank |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
International dictionary of marketing and communication / |
| Statement of responsibility, etc. |
by Frank Jefkins |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Glasgow: |
| Name of publisher, distributor, etc. |
Blackie, |
| Date of publication, distribution, etc. |
1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 391p.; |
| Dimensions |
23.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing - Dictionary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
BK |
