| 000 -LEADER |
|---|
| fixed length control field |
00395nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160316s9999 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vembuswami N |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
ABC of mass media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bombay |
| Name of publisher, distributor, etc. |
Blackie |
| Date of publication, distribution, etc. |
1984 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XVI,256p;18cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media-basic principles |
