| 000 -LEADER |
|---|
| fixed length control field |
00448nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160316s9999 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-8039-4179-x |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berger Arthur ASA |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Media Research Techinques |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Sage |
| Date of publication, distribution, etc. |
1991 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
VIII,147p;22.5cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass Media-Research Methodology |
