Normal view MARC view ISBD view

Communicating India's soft power : Buddha to Bollywood / Daya Kishan Thussu.

By: Thussu, Daya Kishan.
Material type: materialTypeLabelBookPublisher: New Delhi, India : SAGE/Vistaar 2016Description: 233 pages ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9789351508168 .Subject(s): Communication and culture -- India | International relations and culture -- India | Communication, International | Mass media policy -- India | National characteristics, East Indian | India -- Foreign relationsDDC classification: BB 302.230954
Contents:
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Status Date due Barcode Barcode
Book bank Book bank Mangalore University Library
BB 302.230954 THU (Browse shelf) Available BB3670 BB3670

Originally published: New York, NY : Palgrave Macmillan, 2013.

Includes bibliographical references (pages 203-225) and index.

De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.

There are no comments for this item.

Log in to your account to post a comment.

Copyright © 2017 Mangalore University, Mangalore. All Rights Reserved.
You are Visitor No.
Web Counter

Powered by Koha