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Media now : understanding media, culture, and technology. by Joseph Straubhaar, Robert Larose and Lucinda Davenport

By: Straubhaar, Joseph D.
Contributor(s): LaRose, Robert [joint author] | Davenport, Lucinda [joint author].
Material type: materialTypeLabelBookPublisher: Belmont, Calif. ; Andover : Wadsworth Cengage Learning, c2014Edition: 8th ed. / Joseph Straubhaar, Robert LaRose, Lucinda Davenport.Description: xxiv, 579 p. : ill. ; 28 cm.ISBN: 9781133311362 (pbk); 1133311369 (pbk).Subject(s): Telecommunication -- United States | Information technology -- United States | Mass media -- United StatesDDC classification: 384.0973
Contents:
pt. ONE Media and the Information Age -- ch. 1 The Changing Media -- ch. 2 Media and Society -- pt. TWO The Media -- ch. 3 Books and Magazines -- ch. 4 Print to Digital Newspapers -- History: Journalism in the Making -- ch. 5 Recorded Music -- ch. 6 Radio -- ch. 7 Film and Home Video -- ch. 8 Television -- ch. 9 The Internet -- ch. 10 Public Relations -- ch. 11 Advertising -- ch. 12 The Third Screen: Smart Phones and Tablets -- ch. 13 Video Games -- pt. THREE Media Issues -- ch. 14 Media Uses and Impacts -- ch. 15 Media Policy and Law -- ch. 16 Media Ethics -- ch. 17 Global Communications Media.
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Item type Current location Call number Status Date due Barcode Barcode
BK BK Mangalore University Library
302.23 STR (Browse shelf) Available 152380 152380

Includes bibliographical references and index.

pt. ONE Media and the Information Age -- ch. 1 The Changing Media -- ch. 2 Media and Society -- pt. TWO The Media -- ch. 3 Books and Magazines -- ch. 4 Print to Digital Newspapers -- History: Journalism in the Making -- ch. 5 Recorded Music -- ch. 6 Radio -- ch. 7 Film and Home Video -- ch. 8 Television -- ch. 9 The Internet -- ch. 10 Public Relations -- ch. 11 Advertising -- ch. 12 The Third Screen: Smart Phones and Tablets -- ch. 13 Video Games -- pt. THREE Media Issues -- ch. 14 Media Uses and Impacts -- ch. 15 Media Policy and Law -- ch. 16 Media Ethics -- ch. 17 Global Communications Media.

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