Jefkins Frank <br/><br/>
Dictionary of marketing and communication /  
by Frank Jefkins  
 - New Delhi:   Arnold-Heinemann,   1977.  
 - 121p.;   22cms. 
<br/><br/><label>ISBN: </label>0 7002 0218 8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing and Communication-Dictionary
<br/><br/><label>Dewey Class. No.: </label>R/D  658.800 3  / JEF