TY - BOOK AU - Yadava, J. S. AU - Mathur, Pradeep ED - Indian Institute of Mass Communication ; New Delhi TI - Issues in mass communication : : the basic concepts / SN - 9788173912245 U1 - 302.23 PY - 1998/// CY - New Delhi : PB - Kanishka Publishers & Distributors, KW - Mass communication ER -