TY - BOOK AU - Swaroopa,BrPrasanna AU - Chandrasekhar,T.D. TI - Good values, great business SN - 9789353284558 (print (pb)) AV - HF5387 .S93 2019 U1 - R/Z 174.4 23 PY - 2019///] CY - Thousand Oaks PB - SAGE KW - Business ethics KW - Success in business N1 - Includes bibliographical references; Introduction: values are real -- The power of values -- Confusion over nomenclature -- Cake, not the icing -- Creativity and innovation -- 5 and 5 become 50 -- Path to well-being -- Embracing diversity -- Busting the myths -- Symphony, not an organization -- Building the citadel -- Walking the talk -- Personal journey -- Conclusion: an unshakeable faith in values -- Bibliography -- About the authors ER -