Jefkins Frank <br/><br/>
International dictionary of marketing and communication /  
by Frank Jefkins 
 - Glasgow:   Blackie,   1987.  
 - vii, 391p.;   23.5 cm.  
<br/><br/><label>ISBN: </label>0-216-92254-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Dictionary
<br/><br/><label>Dewey Class. No.: </label>R/D  658.800 3  / JEF