Patel Amitabh Encyclopaedic dictionary of marketing / by Amitabh Patel - New Delhi: Crescent Publishing Corporation, 2006. - 3 vols (vi,314; 315-612; 613-902)p.; 22.5cm. ISBN: 81-8342-031-1 Subjects--Topical Terms: Marketing-dictionary Dewey Class. No.: R/D 658.800 3 / PAT