TY  - BOOK
AU  - Patel Amitabh
TI  - Encyclopaedic dictionary of marketing / 
SN  - 81-8342-031-1
U1  - R/D  658.800 3 23
PY  - 2006///.
CY  - New Delhi: 
PB  - Crescent Publishing Corporation, 
KW  - Marketing-dictionary
ER  -